Reasons for this could be a few things; first being that the helmet shells are now a matte finish and decals are glossy (until someone comes along with a matte finish) and the flying WV is altered to have less of the clear decal around the logo thus having a more astectly pleasing look. For example during the Missouri Tigers rebrand of 2012 they introduced a new alternate matte black helmet white a oversized gold tiger. In the video you can see that they cut the design out of sheets of gold colored decal paper that provides a clean line from the glossy gold to the matte black of the helmet.
Mizzou Helmet Video
Secondly Nike could've "suggested" an update to the logo. If you notice in the video the equipment manager mentions how Nike suggested they use a single decal for the entire tiger head.
From 1980 to 2012 the Mountaineers helmet was basically unchanged during that time span. While simple the design not only held up to the changing times and helmet types. The glossy navy blue shell with a matching face mask emblazoned with the bright gold flying WV is instantly recognized. While not subject to subtle changes throughout the years like the addition of blue chin straps and a gold metallic flake within the shell the helmet the design ultimately worked for every uniform combination and design the Mountaineers had throughout the years.
With the changes in helmet technologies some helmets have struggled to adapt their various helmet stripes, decals and such. White helmets have been subject to exposing vent holes almost giving a "poca dot" effect.
In my opinion Nike seemed to "fix" something that wasn't broken. Sure recruits like new and shinny things and matte helmets are the new trend. The addition of a black facemark and chin straps they feel out of place.
So what do you think? Let us know!